Psst… Wanna Know the 5 Essential P’s for Business Success?

success secret

Conventional thinking tells us that if you have a Product that’s good, Price it right, and Promote it well, you can achieve business success. However, the story doesn’t end there – in fact, it’s just the beginning! Yes, these P-factors are ingredients in the recipe for business success, but one thing working in the tough world of direct selling for over 30 years has taught me is that success is never guaranteed or given, it is earned. Here are my 5 essential P-factors to help you earn your success…

1. Pride

Having pride in yourself, your work, the products you sell, the team you work with and the company you belong to will take you a long way. With the right attitude, you can conquer the world!

This business is all about developing a positive mindset from the outset, before even embarking on your journey to success—confidence is key to all that you do. The oft-repeated statement by Henry Ford, “Whether you think you can, or think you can’t – you’re right”, has never been truer than here.

This business is all about developing a positive mindset before even embarking on your journey… Click To Tweet

You can achieve anything you set your mind to, within reason (we’re not talking about climbing Everest without oxygen…). While telling yourself you can’t, just ensures defeat. In fact, being proud of who you are and your ability to succeed will also instill confidence in others, and be evident to everyone you come into contact with. Have pride in yourself and take that leap of faith!

2. People

The direct selling business is all about people! The people in your team and those you approach every day about your product and opportunity. In fact, people are your most important asset, and the more you show empathy for those you become involved with, the more successful you will be. Indeed, the importance of treating team members as individuals and not numbers, cannot be overestimated. Your people are like nuggets of gold.

Listening to their needs and aspirations will help you build a strong team and engender mutual understanding and respect. Always be ready to offer help and, if in a position of leadership, provide any training needed. Inspire by example – your hard work and support will encourage others to do the same. Nurturing good relationships with team members and customers is a powerful strategy for future success.

Nurturing good relationships with team members and customers is a powerful strategy for success Click To Tweet

3. Planning

The old adage “Failing to plan is planning to fail” is so true! Making a clear plan, and sticking to it, is a surefire way to improve your chances of success. Taking your ambition and vision of what you want to achieve and setting goals for yourself is essential if you want to succeed. Such goal-setting can include your long-term aims broken down into manageable short-term objectives. By breaking these down into step-by-step targets, you can plan your journey to the destination you aspire to.

This was summed up well by author Robert Collier: “Success is the sum of small efforts, repeated day-in and day-out.” Helpful routines can include using a diary to ensure effective time management and ticking off tasks as you go. A mentor or sponsor with experience in the field can help you with goal-setting and provide the training you need. All it takes is a little self-discipline and before you know it, bit by bit, you’ll be achieving steady success.

Success is the sum of small efforts, repeated day-in and day-out. Click To Tweet

4. Perseverance

From the beginning, you need to accept that not everything will work, but the secret is to persevere until it does! Not everyone will say “yes”, but this does not mean failure. If you learn to handle objections with good humor, without taking it personally, you will realize that each “No” takes you closer to the next “Yes”.

With a little persistence and determination, you will soon make real progress. It is very easy to give in to negativity, but you have to fight against this and create what I call an I-Can Culture. The trick is not to look back, but keep looking forward and focus on your goals and ambitions to motivate yourself. I like to use the analogy of a jet pilot – there are no rear-view mirrors on a jet plane, but by focusing on your desired destination, you can soar to great heights. Be a jet pilot!

There are no rear-view mirrors on a jet plane but by focusing on your desired destination, you… Click To Tweet

5. Passion

Always be passionate about the product or business opportunity you are offering. Passion is the catalyst for true success, so be sure to choose a business and product you love. Your passion for what you do is your driving force, and people love to be around someone with passion—it will inspire your team members to achieve great things, too.

Passion is the catalyst for true success, so be sure to choose a business and product you love Click To Tweet

Passion is infectious and, as a leader, letting your commitment and ambition shine through will work wonders for your business success, encouraging others to follow you. You can work hard and master all the Ps, but without passion, that special x-factor that can take you to the next level of success will be missing. In a nutshell, if the business and your team are the steak, then you must be the sizzle!

 

Paul Southworth has been a leader in the world of direct selling for over 30 years. He was awarded the Order of the British Empire (OBE) in 2014. He has been the Director General of the UK Direct Selling Association (DSA), and President and CEO of the UK subsidiary of a major US-based direct selling company for over 12 years. He is currently on the Advisory Council of a global entrepreneurship training organization and direct selling company.

 

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