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Living My Purpose—Encouraging Entrepreneurship in Nigeria

I moved from Sweden to Nigeria seven year ago and fell in love with the country and its culture instantly! The Nigerian people’s warmth and entrepreneurial spirit blew me away.

A couple of years ago I had an accident and almost lost my life. This taught me to live my life being grateful for every second of it. My biggest lesson was: do not hold back because you are scared. All amazing things happen to people who live their life on the edge. That’s when you grow as a person.

Before moving to Nigeria, I had limited experience with direct sales. I had always been interested in it, but somehow never really got involved with it. When I started to read up on direct selling, what struck me was that it would be a perfect fit for a country like Nigeria where people are super entrepreneurial. I love the fact that it gives people the opportunity to shape their own future.

Today I work for a direct selling company in Nigeria that provides a platform for people to fulfill their dreams. By doing this, I fulfill my own dream to be part of something bigger than myself and feeling that I am contributing to people’s well-being one day at a time. I love to see people take action and change their lives for the better by building their direct sales business.

The success and greatness of our profession is not in the far future, it is right now. In a country where the environment is challenging and many people are struggling to earn a day-to-day income, we contribute to creating opportunities for many people.

hanna einarsen nigeriaMy own purpose is to actively work to make my company not only the best choice for people in direct selling, but also the obvious choice for the first-time network marketer. We want to provide stability in uncertain times.

My mission is to live life to the fullest, take part in the opportunities that come my way, and leave a legacy behind. I consider myself fortunate that I have had the chance to see so many people changing their lives and creating a future for their families.

Our company culture is to enable people to take charge of their life sothey can decide on the outcome. For the average family, it may be to provide a better education for their children, to buy a house, or to travel abroad. To see these dreams become a reality is what makes my job so rewarding!

Spend time with the people who support and love you. Don’t waste your energy on people who tell you things are impossible and you cannot do it! Surround yourself with positive people and also be a source of positive energy for the people around you.

I love a good challenge! I believe every challenge you face will bring something good to you. You will always learn something from it and those experiences shape you into the person you are.


hannaOriginally from Sweden, Hanna Einarsson studied at the London School of Economics and Social Science before moving to Lagos, Nigeria. Hanna is the country manager for a Swedish direct selling company that sells cosmetics.




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