Contributor : Tom “Big Al” Schreiter
Network marketing success has three basic elements.
1. Attitude. While a positive attitude may not guarantee success, a negative attitude certainly guarantees failure. Most of us have a good enough attitude because we joined network marketing. We didn’t turn down this opportunity.A positive attitude may not guarantee success, but a negative attitude certainly guarantees… Click To Tweet
2. Motivation. No matter how good our attitude is, if we don’t talk to anyone, we are going to fail. Now, we don’t have to be super motivated. We don’t have to take bullets in the forehead and arrows in our back. But we do have to be motivated sufficiently to talk to at least a few people. Most of us have sufficient motivation to do our business. If you are reading this article, that would be a good sign.
3. Skills. We can have a great attitude, and be motivated, but if we don’t know what to say and do, we will fail. Think of airline pilots. No matter how good our attitude may be, or how excited we are about flying an airplane, if we don’t have the skills to fly the plane, we are dead.No matter how good our attitude may be, if we don't have the skills to fly the plane, we are… Click To Tweet
For most network marketers, we have all the attitude and motivation we need. What we are missing is the skills to do the job.Most #NetworkMarketers have the attitude and motivation but are missing skills to do the job. Click To Tweet
We don’t have professional icebreakers. We don’t have closing skills that help our prospects to decide. We don’t know how to create proper word pictures in our prospects’ minds. We don’t know how to talk to the proper programs in our prospects’ subconscious mind.
So our challenge is this. Instead of reading one more motivational book, instead of chanting affirmations, or cutting out pictures for our vision board, we must concentrate our efforts into learning new skills of how to talk to people correctly.
Once we focus our efforts in this area, learning skills, we can finish the third basic element that we need for our network marketing success.
Tom “Big Al” Schreiter started in network marketing in 1972. He built a downline of over 100,000 distributors in less than two years, by simply communicating the right phrases that made it easy for prospects to want to join. Tom ‘Big Al’ Schreiter writes the “Big Al Report,” a free weekly newsletter with tips on building the skills needed for your network marketing business.