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Your Brain on Hope

Contributor: Dana Wilde

HopeHave you ever met that network marketer who is brand new to their business and just bursting with enthusiasm? The one who is SO filled with excitement that everything he or she touches seems to turn to gold? Do you ever remember feeling like that yourself?

I remember hearing the president of my direct sales company call it, “ignorance on fire.” We don’t know what we’re doing, but we’re doing it with such gusto that we meet with success after success.

The reason for this phenomenon actually has its roots in brain science. When your brain is in a positive emotional state, it’s more resourceful. You literally get better ideas.

In addition, when you are in a positive emotional state, the reticular activating system in your brain is filtering through all of the available information in the world around you and matching you up with the right people at the right time. You’re having better results because you are “tuned in” to all the best opportunities around you.

Most of us want to feel like that enthusiastic newbie. Sometimes we look at our businesses and wonder, “Where has my mojo gone and how can I get it back?” We end up feeling frustrated with our business because it’s growing too slow or maybe we feel stuck or like we’re spinning our wheels.

Well, if you’ve ever felt like this, then I have good news for you. You don’t have to be bouncing off of the walls with excitement to start to gain some traction in your business. All you really need is a little “hope.” 

When you are in a frustrated, stressed, or overwhelmed state of mind, you are literally stifling the creative pathways in your brain. In order to open up your brain and get your mojo flowing again, you MUST shift yourself to a positive state of mind and the entryway to that shift is the feeling of HOPE.

Hope is enough.

When you put yourself into a feeling of “hope” – and remain there as consistently as possible – you can accomplish great things quickly and easily, even if you never make it to feelings of enthusiasm, passion, or joy.

Many entrepreneurs have mood swings between the emotions of frustration and hope. Typically, they have small successes quickly followed by small setbacks. The typical entrepreneur will focus on the small success and feel good and then they will focus on the small setback and feel bad. Ping-ponging back and forth between these two emotions, they never really gain any traction, which is why many businesses grow incrementally instead of by leaps and bounds.

This is why getting to a feeling of hope is so important. If you can get yourself to a feeling of hope — and stay there consistently– you create a resourceful brain that finds solutions for you.

You start to have small successes, and if you focus on those successes and ignore the setbacks, it becomes easier to stay in a feeling of hope. If you stay with hope long enough, then the successes pile up and it becomes easier to have feelings of belief, positive expectation, knowing, joy, and appreciation.

Better thoughts translate into better feelings and better feelings translate into a more resourceful brain and a more successful business.

While many of us would like to feel like that enthusiastic newbie all day, every day, you’ll soon realize that your “brain on hope” is a powerful force for positive change in your business and in your life.

Hope is enough.

And it all starts with hope.

About the Author

DanaWildeDana Wilde is a brain trainer, speaker, host, and the bestselling author of Train Your Brain. With over 60,000 followers in 68 countries, Dana is an expert at training brains and changing lives. Named one of the top 50 most powerful and most influential people in Direct Selling and Network Marketing by Direct Selling Live, Dana is a trusted authority in creating positive mindset and fast business growth for entrepreneurs, sales professionals and corporate leaders. 

Enjoy Dana’s free video training The 4-Step Blueprint for Getting Out of Your Own Way.



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  • Scott Moore
    August 14, 2015 at 9:23 pm

    This post helps my confidence and I will bookmark it.

    I think all of us can accept the ups and downs of building a business, but learning to maintain consistent effort through rejection and attrition is hard to do.

    Maintaining a level of hope and faith each day is something that should give people confidence regardless of a good day or a dry day.


    Scott Moore

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