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Five Keys to Mastering Social Media in Your Business


Contributor: Jackie Ulmer

mastering social medial

There is no denying the impact that the Internet and social media marketing have had on the network marketing profession over the last decade. As this mind-blowing, paradigm-shifting tool continues to grow and shape our lives in many ways, it’s important to understand some basic principles so you can use it to create success in your business.

Here are five basic principles to keep in mind as you get started or fine tune your online business plan so you can achieve social media mastery.

1. Don’t make social media your entire business plan. Don’t dismiss every other proven method for building your business in order to focus all your time online.

If you are just getting started, develop your 100-names list of people you know. Sharing your business with this center of influence is a powerful way to develop your business skills and create some initial success. Day-to-day networking with people you meet is also important.

When I started my online efforts back in 1999, I continued to follow my business plan of building daily connections, while factoring a specific block of time into my day to focus on online efforts. This allowed my business to continue to grow while I learned the ins and outs of online marketing and began to develop relationships and leads through this new medium.

2. Don’t hide behind the Internet. The Internet is a tool for connecting, not a place to hide out. Some people expect online automation to do all the work of building a business. This is a huge mistake. Our business is all about relationships, and no one wants to have a relationship with a robot!

Once you make a connection with someone online, take the next step, which is to connect offline through a phone call or face-to-face meeting. Never underestimate the power of making that phone call. You will establish yourself as a professional, and more importantly, a real human being. Also, don’t get bogged down with the busy-work of online tools. Limit your online activities to thirty minutes to an hour a day. That is plenty of time to market.

3. Know the difference between advertising and marketing. I like to network online the same way as I approach networking at an event or a cocktail party. Just as you wouldn’t walk into a party shouting to everyone about your business, don’t do this online either.

Online, as in real life, we are interacting with human beings, and just because we aren’t face to face does not mean they are more open to receiving a blatant advertisement. You can market and promote yourself without ever mentioning your business or products by name. Get to know people, have a genuine interest in them and they will seek out information about what you do.

Read the rest of the post in Networking Times archives here. 

Jackie UlmerJackie Ulmer is a hugely successful internet marketer, coach and network marketing trainer who built her business almost entirely through her online presence. A work-at-home mom for the last 19 years and a six-figure income earner for the past decade Jackie has overcome numerous struggles in her personal journey to become a success story for an industry she is passionate about. Find her at



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