Robert Oblon is a multifaceted figure in the world of direct selling. He started out as a graphic artist and home-based entrepreneur who became a meta-search pioneer and online travel expert. When he found network marketing, he fell in love with the business model and tried his hand at building a successful travel MLM.

As a company owner, his #1 priority was to build retention in a climate of veracity and transparency. After years of trial and error, Robert now owns one of the fastest growing direct selling companies in the world. It’s a hybrid model, combining the efficiency of online retail and the perks of the gig economy with the unique benefit of residual income. Leaving behind the stigma of MLM, he calls this next generation of direct selling super affiliate marketing—SAM. Along with his executive team, Robert made a deliberate choice to keep the product business strictly separate from the entrepreneurial opportunity, with an overarching mission to “Elevate health, wealth and happiness.”—J. G.

Tell us a little about your background.
I’ve been in sales and marketing my entire life, starting in my late teens. My dad had an art reproduction foundry, so I started selling bronze reproductions. I was also a graphic artist so in the mid-nineties, I was designing websites for my friends at a time when there really weren’t any websites yet. One friend owned a tanning salon and another was a chiropractor. At one point I decided to make a business out of it, because companies were starting to look at this worldwide web as “Maybe there’s something here…” I launched my own web design company and my first client happened to be a travel agency out of Glendale, California. They already had a couple of websites, as the owner of that agency was forward thinking. So I learned to design travel websites in 1995—while Expedia wasn’t founded until 1997!