Winners Never Quit
By Julio Llerena
Machu Picchu, Peru
With his leaders in Costa del Sol, El Salvador
With his leaders at event in Guatemala
Born in El Salvador, Sergio Contreras carries the resilient spirit of a country where people need to get really creative to survive. A long time ago, you could find Sergio on a local fair in the city of San Salvador taking instant pictures for a dollar or two, and later he’d be selling clothes, food, or mastering decibels as a sound-man. That’s the off-road attitude he took to his networking career, and the results are worth of a man who believes success is non-negotiable. —J.L.
Tell us about yourself, Sergio....
I was born in El Salvador, the little “Tom Thumb” of Central America. We’re a small country full of dreamers, hard workers, and people who are always moving forward. For Salvadorians, if plan A doesn’t work, then it’s Plan B, and if this one fails too, we have all the letters of the alphabet! I’ve been like that since I was 18 years old, constantly looking how to generate income. And I’ve always found a way. Sometimes I did well, sometimes I did poorly, but I loved trying every crazy business that crossed my mind. I took instant photographs in fairs, sold clothes, sold food, you name it.
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