If you’ve read Dr. Viktor E. Frankl’s book Man’s Search for Meaning*, you may remember it explains and illustrates how most atrocities, wars, and tragedies happen because people are too focused on their rights, while forgetting about the responsibilities that come with those rights.

Man's Search for meaning, by Viktor E. Frankl

Dr. Viktor E. Frankl felt many of us are guilty of this, without thought of how it might affect other people or nations. By adding responsibility to the equation, he said, we get true freedom. This idea prompted him to start a movement that would inspire people’s hearts and minds to focus equally on our responsibilities as we do on our rights, if we are to create lasting happiness and peace.

One man who caught this vision was Dr. Stephen R. Covey. He and Dr. Viktor E. Frankl became fast friends. Stephen Covey wanted to put this idea in motion, not just talk about it. Every movement has a symbol. The symbol for our rights here in America is the Statue of Liberty in the New York harbor. It’s a giant visual reminder to the world that America values human liberty.

Dr. Viktor E. Frankl suggested that we also need a symbol that represents responsibility. Today the Responsibility Foundation is in the process of creating a statue the same size as the Statue of Liberty. More than a monument, it’s a movement to remind people of all ages that rights come with responsibilities. The Statue of Responsibility will be placed on the Pacific coast to bookend the Statue of Liberty on the Atlantic coast.

To create the statue, Steven Covey commissioned a world-renowned sculptor from Utah, Gary Lee Price. We recently sat down with Gary and his wife Leesa as they told the story of how the piece came to life, how the movement took off “like a tsunami,” and why they believe it is the perfect cause for network marketers to rally behind.—J. G.

*Published in 1946, Man’s Search for Meaning ranks among the 10 most influential books in the United States based on a survey conducted by the Library of Congress. At the time of the author’s death in 1997, the book had sold over 10 million copies and had been translated into 24 languages.



Every network marketing team and company needs a bigger cause they can get behind and gather around. If you resonate with Dr. Viktor E. Frankl’s vision of bringing back the concept of responsibility to our children and people around the world, visit ResponsibilityFoundation.org or email Info@ResponsibilityFoundation.org to see how you and your team can get involved.