Born in 1926 in Michigan, Richard DeVos is an American businessman who partnered with Jay Van Andel to found what would become the biggest direct selling company in history to date. We were just two guys who wanted to have a business of our own," says Rich. "We were two kids who were hungry for success and who wanted to give others the chance to be in business for themselves, too.” Last year Rich's company did almost $12 billion in sales volume with a network of over three million distributors.