Originally from Kenya, Sammy and Josephine Mwedekeli were living in London when a friend introduced them to network marketing in 1997. Josephine was first to take an interest in the business, and Sammy joined her once he understood the network marketing model and its limitless income potential. Eight years later, their network marketing company called on them to open the East African market. In 2005, the Mwedekelis moved back to Nairobi, overcame major cultural challenges, and successfully launched five African countries in seven years.