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Do Good, Have Fun, and the Money Will Come

Sir Richard Branson: Screw Business as Usual

By Dr. Josephine Gross

Richard Branson is one of the most creative and innovative entrepreneurs alive today—perhaps even in history. In 2004, looking to increase the global positive impact of his businesses, he founded Virgin Unite, the independent charitable arm of the┬áVirgin Group. In 2008, he started hosting gatherings on Necker Island with prominent entrepreneurs, celebrities, and world leaders to discuss sustainable solutions to global problems. Dr. Ivan Misner, founder of BNI, was invited to several of those meetings and asked Branson how home-based entrepreneurs can contribute to global change.
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