Jul/Aug 2012 Issue
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Dr. Josephine Gross

From Israel with Love

Shai and Yaffa Samuel: Leading from the Heart

By Dr. Josephine Gross

Shai and Yaffa Samuel are an Israeli couple who lead a network marketing organization of 50,000 people spread over twenty countries. In 2006, it looked like the Samuel family had it all. They lived in Haifa, Israel, a beautiful city on Carmel Mountain overlooking the Mediterranean Sea. Both Shai and Yaffa had good jobs with nice salaries, but they were in high-pressure careers and wanted to create passive income and more time freedom. When Shai stumbled upon network marketing, he immediately knew it was his opportunity. Shai and Yaffa decided to launch a business in the middle of the 2006 Lebanon War that was raging through their city. Their dedication, focus, and willingness to coach and be coached allowed them to grow a solid international business.

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