The Slight Edge
Lynn and Richard Huber: Ambassadors of Hope
By Dr. Josephine Gross
When Lynn and Richard Huber started a home-based business seven years ago, they had no intention of building it big. They didn’t need the money: she was director of marketing for a large food distributor and he was a grocery store manager for Vons. They loved their jobs and lived a good life.
“We also square dance and have a square dance website that services most of southern California,” says Lynn. “We had grown a huge online community and the web site maintenance was getting rather expensive. I didn’t want to charge a membership fee and was looking for a way to help defray the costs.”
The Hubers did some research and decided to start building a direct selling business.
“We picked the company we are with because I didn’t want to do home parties,” says Lynn. “Instead, I could simply sell products to the people on my square dance list. Less than a year and a half into the business, we had enough earnings to not only amortize our web costs but also buy a new car.”
This was a wake-up call for the Hubers: they had never paid cash for a car before.
“Although we had great jobs,” says Lynn, “we were working for a boss and couldn’t take time off whenever we wanted. I also commuted one and a half hours each way to work. Once we earned our new car, we wanted to see what could happen if we focused our efforts and started recruiting others.”
Lynn and Richard both kept working their corporate jobs, but they gave as much time as they could to growing their business. Two years ago, Lynn was able to replace her income and become a full-time networking professional, and Richard hopes to retire from his job sometime next year.
Today, the Hubers’ mission is to be what they describe as ambassadors of hope. While thousands of companies are downsizing and hundreds of thousands of people are losing their investments, Lynn and Richard keep sharing their belief that network marketing provides the solution for creating financial freedom. They are passionate about making a difference by offering their company’s opportunity everywhere they go.
The Hubers’ story is a living testimony to the power of the “slight edge,” a concept they discovered and applied long before they read about it in Jeff Olson’s book of that title.
“Even though you might not be able to put in as much time as you’d like,” says Lynn, “because your job gets in the way—if you just apply consistent effort to your business and have patience, you will get there. Don’t ever give up!”
When Lynn and Richard started their business, they didn’t know anything about network marketing and focused only on retail sales. They handed out brochures and sold products at the dances they attended.
“Let’s also throw some brochures around the neighborhood and see what happens,” said Richard, and he began doing a little route. “I couldn’t legally put them in mailboxes, so I put them on doorsteps. When I would see someone working in the yard, I would walk up to them, have a chat and leave them with a catalog. People started calling us, and the business evolved from there.”
“We were working twelve-hour days at our jobs and fitting this in at odd hours,” says Lynn. “I also sent a weekly email to our square dance list, where I advertised my web site and what I called my ‘cyber specials.’ This didn’t yield significant results in the beginning, but we did move a lot of product at the dances. In addition, Richard was putting out 200 to 300 books a weekend in different parts of the neighborhood. We became top sellers in the company pretty quickly because of our relationships with the dancers and the local customers we picked up, but also because our company is very reputable and well loved.”
The Hubers opened a separate checking account to handle income and expenses for their business. Sixteen months later they were able to pay cash for a brand new Honda CRV.
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