When Chad was nineteen years old, he read a book that changed his life forever. That same year, he left his hometown in Utah to accomplish a two-year mission for his church, serving local communities in Louisiana. He worked during the day and read his new-found goldmine every night for the entire two years. The principles he learned paved the way for how he has created his business and his life. The book is called Think and Grow Rich by Napoleon Hill, a personal growth classic published in 1937 at the end of the Great Depression.