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Nov/Dec 2003 Issue
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THE CUSTOMER
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Dawn Siebold
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Sell the Way You Want to Be Sold

Put Yourself In The Customer’s Shoes.

By Dawn Siebold



We're all experts at sales, if we will only reflect on our own experiences as buyers! Master seller Siebold looks at a few of the key principles of buyer-friendly selling, including "ask questions to establish credibility and trust" and "don't be afraid to ask for the order."

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